Optimizing Pagination for SEO & User Experience

Most of the e-commerce/ large site owners face trouble in deep page or specific product page indexing due to improper pagination. Also, this problem leads to duplicate content issue when single URL displaying multiple results or content.

Generally site presenting 10 results per page with more pagination will automatically affect the search engine and user to reach the exact product or information page. Also, site with or without limited categories displays larger number of search results (Results 1-5 of 1024) per category.

Develop site where user and search engine can reach the product or information page in few clicks. Creating many subcategories help in filtering the results and simultaneously assist the user to reach product page easily in fewer clicks. Google's recommended that pages contain no more than 100 links (internal or external) in order to make it easy for spiders to reach down deep into a site's architecture. So limit the page links to 100 and show fresh content at top of the search results increase popularity. Moreover clear XML and HTML sitemap helps in deep indexing as well.