Google May Day update

Webmasters started noticing sudden affect in site traffic at the end of April month. Giant websites lost top ranking in search results for the targeted/product related key phrases due to Google May Day update which happened between April 28 to May 5. After this update, some of the e-commerce websites especially product pages lost their ranking for long-tail search queries. Most of the webmasters studied about this Google algorithmic change and discussed in detail.

During this update sites like Amazon didn’t affect due to proper internal linking structure, keyword repetition, product reviews and authority backlinks. Next step, check your site status in Google Webmaster tools and notice whether product page is removed from indexing. Utilize exact targeted key phrase within product page and internal links. Follow quality backlink process to retain the top rankings for targeted keywords and implement XML Sitemap.

Google keeps tuning their search algorithm regularly to provide best results to the user. This update is permanent and implemented in Google Caffeine update.

Optimizing Pagination for SEO & User Experience

Most of the e-commerce/ large site owners face trouble in deep page or specific product page indexing due to improper pagination. Also, this problem leads to duplicate content issue when single URL displaying multiple results or content.

Generally site presenting 10 results per page with more pagination will automatically affect the search engine and user to reach the exact product or information page. Also, site with or without limited categories displays larger number of search results (Results 1-5 of 1024) per category.

Develop site where user and search engine can reach the product or information page in few clicks. Creating many subcategories help in filtering the results and simultaneously assist the user to reach product page easily in fewer clicks. Google's recommended that pages contain no more than 100 links (internal or external) in order to make it easy for spiders to reach down deep into a site's architecture. So limit the page links to 100 and show fresh content at top of the search results increase popularity. Moreover clear XML and HTML sitemap helps in deep indexing as well.

Introduction to SEO

Welcome to SEO Basic Tutorial's and Guides, the following information will explain about Search Engine Optimization basics. It is specially developed for beginners and provide some optimizing tips for webmasters too. Each topics been explained in understandable manner for both beginners, site owners and experienced website optimizer experts. Also, screenshots is included in certain topics and sub-topics to make better understanding about the subject. After going through this basic tutorial's and guides, you can start optimizing the website immediately.

What is SEO?

SEO (Search Engine Optimization) is the process of improving the website organic listing position for the targeted keywords or key phrase in all major Search Engines like Google, Yahoo, Msn, AltaVista, AllTheWeb, Lycos etc. It is basically a white-hat (legal tactics) technique which has been approved by all search engines.

Why SEO needed?

After uploading the website, every website owner expects traffic and return on investment (ROI) from it. Without doing optimization websites cannot derive expected traffic, good search resulting position and ROI except few age old sites having good content. Each search engines follow defined rules and specifications for organic listings. SEO expert will be familiar with the latest search engine updates and optimize the site accordingly. Some of the experts follow black-hat (unethical tactics) technique for better ranking position which leads to spamming.