Feb 18, 2010

New Era of Binghoo against Search Giant Google

Finally Yahoo! and Microsoft received approval for their search agreement, without limitations, from both the U.S. Department of Justice and the European Commission. The deal is signed for 10 years and the new evolution brings enhanced search experience to users, help advertisers to get better results and help improve monetization for partners. However, Microsoft will manage the technology platforms that deliver the algorithmic (powered by Bing) and paid (powered by adCenter) search results.

Alliance will change the organic search listings and ads will be provided by Microsoft. Yahoo will continue to enhance their latest features like filters to refine search results, search assists, rich results and more applications to explore the relevant results faster.

Search Alliance brings cost-efficient way and time saving effort to your business. The transition will be available to the US users by the end of 2010 prior to holiday season. All global customers and partners are expected to experience the transition by early 2012.

Yahoo! and Microsoft will each represent and provide customer support to different advertiser segments. Track the search alliance updates at www.searchalliance.com.

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