New Phase in URL Optimization

Top level domain or inner page URL appearing in green color below each Google search result will provide details about the domain/page. An optimized URL provides clear information about the page location and help users to decide before clicking the result. Also, URL with strange numbers, symbols confuses users to visit the page or not.

To solve this, Google includes new element in organic search resulting position. Now users can identify the page URL along with “site hierarchy” (location of the page).



A standard webmaster tool which helps users to know about the navigation is used to develop this feature.