Web Site Content Optimization

Web Page Content

Search engines were primarily designed to index text appearing within the web page. Though many search engines change their ranking method or algorithm, content is considered to be the king. Visitors will spend time only when the content is more attractive and much informative than other website.

Developing Content

The search engines will calculate body content to rank a website. Search engine spiders desire to crawl and index more rich text from the web page. Develop quality content focusing on the subject and related to targeted keywords. It should be developed for visitors and not for search engines. Repeat region or city name within the body text if you are targeting the location. Also anchor text should be placed wherever it is required for the keywords. Highlight main and sub heading of the page with Header tags which drag visitor’s concentration and bots gives importance for those texts. Each page should contain at least minimum of 250 characters.

Keywords

The main objective of webmaster or website holder is to attain best position for the targeted keywords in all search engines. Analyze the keywords appearing within the content and select 3-5 related keywords for the page. Optimize the page title and META tags with selected keywords. As search engines give much importance to header and bold text for ranking factors, implement these tags for the keywords. Repeat the targeted keywords at the beginning and bottom of the page. Try to choose keywords which has good traffic and less competitive because the chances of attaining best position will be quite comfortable.

Avoid keyword stuffing within the content which will lead to spamming.