Web Page Optimization

On Page Optimization

Basically optimization is done through on page and off page factors. On Page factors are directly related to the actions performed on the body text and structure of the website. Below details provide on page optimization steps, which will increase website search ranking in all major search engines.

Home page

Normally, Home Page gives quick idea about the company information and their services. So this will be the targeted page to get optimized by most of the SEO experts. Also, this will attain better position in all search engine listings compared to your internal pages for the targeted keywords or key phrase. Better organic listing position will derive maximum traffic to the website. When visitors enter the website, immediately they seek whether content is related to their search term or information they are looking after. Attractive content derives more traffic to the website. Place sitemap link within the home page which makes bot and visitor to know what pages are available in the website. Be cautious about broken links and URL redirection problem.

Internal Page

Most people try to optimize home page only and they give least priority to internal pages. While some internal pages have rich content relating to the search term. Optimizing those pages will give better results compared to others. Initiate internal page optimization by making website navigation simple for both visitors and bots to browse. Hence, search engines can crawl all the pages easily and visitors can go through the website entirely.

Search engines like new content and regular updating pages to crawl. Therefore, articles or blog links inside the website will be given much weight-age. Make sure that URL been optimized, error free links, connected with home page and sitemap.

Page Size

Web site designers, webmasters and site owners are highly concentrated in attracting and deriving visitors to the web site and make conversion from it. Therefore, designers will add lots of high quality images, flash presentations and much more. Page size won’t be concerned at this place. Bigger page size takes much time to load in the browser where as visitors won’t wait till that time. Moreover search engines can store only page information’s within definite size in their database. This problem can be solved by reducing the page size below 300k and loads within 30seconds in all the browsers.

JavaScript File

Optimizing the JavaScript code improves the page download time quicker. Generally, programmers apply JavaScript codes in between section of a page and same code is written in other pages too which increase the code size.

Besides, the content is moved down the page containing the targeted keywords. This makes search engines complicate to index the keywords within body text. Maintaining the JavaScript code in a separate file and linking the code to current HTML file resolves the above issue.

It reduces the download time and code can be reused on the other pages by calling the respective file. For further information, visit below link http://www.w3schools.com/js/default.asp.