Link Building Webinar by SEOMoz

SEOMoz is conducting webinar on Dec 10th 2009 at 11am PST for the PRO members. This webinar mainly focuses on Link Building strategies and how effectively the SEOMoz tools can be used for successful link building. The webinar will cover the following rough outline (in more detail for 90 minutes):

• Link Building Strategies for 2010

• What Goals Can Link Building Help Us Achieve?
o Bolster Individual Rankings
o Improve a Domain's Ability to Rank Pages
o Achieve Full(er) Indexation
o Drive Direct Traffic & Branding

• The 8 Basic Link Building Food Groups (with examples)
o Manual Link Submissions/Requests
o Competitive Link Research + Acquisition
o Links via Embedded Content
o Content Based, Linkbait & Viral Link Attraction
o Content, Technology & API Licensing
o Link Exchanges & Trades-in-Kind
o Paid Links
o Link Reclamation

• What are the Right Kinds of Links to Accomplish my Goals?
o Links for Individual Rankings
o Links for Domain "Authority"
o Links for Indexation
o Links for Traffic & Branding

• How to Use Tools & Processes to Make Link Building Easier
o Tools for Competitive Link Research
o Metrics for Evaluating a Link's Value
o Building a Link Acquisition Process (i.e. the "Link Conversion Funnel")
o Making Processes Scalable

• Link Building Shortcuts to Take (and Avoid)
o How to Get Your Community Link Building for You
o How to Get the Anchor Text and Target You Want
o How to Avoid Links that You Think Are Helping Your Competition (but really aren't)
o How to Spot Strategies that the Engines May Devalue

• Wrap-Up / Q+A